ADVERTISEMENT AND SOCIAL RESPONSIBILITY
Written By-Shalini Bishi
"GREAT POWER COMES WITH A GREAT RESPONSIBILITY ."
To prove the quote we will take different time era, situation and circumstances. Indian gave us fundamental rights, world provide us human rights and it give us power to raise voice against injustice, inequality and choose our own future and it also our responsibility towards society to stand against all the evil act which effect our world or which will make India is developing country to under developed country.
We get great power and do our responsibility towards society in a way which make India a great developing country in different factors that may be technology, scientific, economy etc.
India is improving alot in technology, media, advertisement, social media and these are very important for development. Advertisement is a way to get all knowledge what is going on, what is new in education, public sector, private sector.
We can devide the time in to 2 eta
1) pre - advertisement era
2) post- advertisment era
In pre - advertisement era people were stranger to many facilities that may be government schemes, educational purpose, job sector, banking sector etc. government make different schemes and facilities for people but the information no known by people so they did not get facilities in which they had right.
But post - advertisement era people have knowledge of all things through newspaper, mobile or other medium. They can able to exercise all the facilities.
Advertisement and social responsibility is correlated with each other people have the responsibility to give correct and true advertisement to people.
To make a true advertisement is our social responsibility because -
Now a days advertisement access mostly through mobile which also use by children more than adults so the advertisement should not be obscene or which mislead children or anything which misguide them to do an unlawful act like terrorism. Advertisement should be in a way which did not give bad impact or which not against society, government, religion.
So we can relate the quote " GREAT POWER COMES WITH A GREAT RESPONSIBILITY."
Because advertisement is a power which we get from constitution of India under article 19(1) so that so we can advertise anything to people it is our responsibility towards the society to give legal and true advertisement and people should exercise the advertisement for good purpose.